Responsive Website Design's Importance
Responsive website design is essentially a web page design that ensures your site is displayed correctly across all devices. You no longer need to create different versions of a page for different devices. This means whether you’re using a laptop, computer, or mobile, your website would automatically adjust to the browser's window and look equally well on all screens. However, you must be using a reputable internet service such as Charter Spectrum and others to ensure the loading is smooth and quick.
There are many benefits of responsive website design for designers, developers as well as users. Let’s have a look at some of them
#1 Fluid Grids
#2 Faster Website Development
Earlier, adaptive website design was the common practice for website development. It required the developer to make a separate version of the page for mobile. But today that is not the case. Thanks to responsive website design, the designers and developers can stick to one design without worrying about its dimensions and visuals on the small screen.
#3 Easy Maintenance
Running a website is not a one-time job; its maintenance also requires time and effort. With responsive website design, the developers no longer have to make two versions of one web page, which means lesser time and resources are required to maintain and run the website. When maintenance tasks are eased down, the staff has more time to focus on areas such as marketing, customer service, etc.
#5 Lower Bounce Rate
#6 Improved Search Engine Rankings
Today responsive web design is as important to search engine optimization as good-quality content. This is because a decrease in bounce rates translates into high search rankings. Besides, when you develop separate versions for desktop and mobile, there is a chance of content being duplicated which can impact your ranking on search engines negatively.
#7 Improved User Experience
#8 Stronger Link Building
Link building only works when the user who clicks on it can make it to your website smoothly. So, if your website is not responsive, its loading time will be much more which would annoy the user. Hence, responsive websites are essential for building stronger links.
#9 Higher Conversion Rates
Having a responsive website design would help build consumer trust and they would repeatedly visit your page for their searches. It also means they would prefer making purchases from your reliable site rather than a device-specific site which may take a lot of time and often crash. This convenience that a responsive design gives the consumer leads to increased conversions.