Semrush Review: Is It Worth It?

Semrush Review

In this Semrush review, we will be going through all its features and we'll examine whether or not Semrush is worth your money.

We are a Semrush Partner and receive a commission for purchases made through links in this post.

Semrush Review

Background And History

Semrush is an online visibility management and content marketing SaaS platform. Today, Semrush helps more than 7 million marketers all over the world do their job more effectively and deliver superior results.

Back in 2008, Semrush started as a small group of SEO and IT specialists united by one mission: to make online competition fair and transparent with equal opportunities for everyone.

Today, the software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Semrush's data enables the discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results.

Though Semrush has grown from a small startup to a large international company, it remains fully committed to the fundamental values that got them where they are now: adapting to change versus following a strict plan and by placing individuals over processes. At Semrush, the team takes an agile approach where it brings the most value

Semrush is a trusted data provider, iys information on online behavior is used by some of the largest media outlets around the world.

Keyword Research

  • Keyword Overview

Find out any keyword’s value, instantly judge estimated value and competition for a keyword, and discover exactly how it fits your goals.

  • Organic Research

Analyze a complete list of your competitor’s organic keyword rankings and pages. Discover the best-performing organic keywords for your niche and find new ways to win SERPs.

  • Keyword Magic Tool

Research a database with over 20 billion keywords through a user-friendly and streamlined interface.

  • Keyword Gap

Compare your keyword profile to competitors and discover new opportunities for launching efficient SEO campaigns.

  • Keyword Manager

Analyze up to 1,000 keywords at once and see changes within SERP Features or top competitors for a keyword in real time.

  • Organic Traffic Insights

Discover “not-provided” keywords from Google Analytics and cross-reference data to evaluate your website’s organic search performance.

On-Page SEO

  • Site Audit

Process your pages in minutes with a high-speed crawler and get actionable solutions to fix your website’s issues. Apply flexible crawling settings and run our highly detailed on-page and technical SEO checks.

  • On-Page SEO Checker

Get an exhaustive list of ideas to improve the ranks of specific website pages. Receive tips on link building, content writing, SERP feature targeting, and more.

  • Log File Analyzer

Analyze your access logs and get a clear picture of how a Google crawler interacts with your website. This will help you tackle structural and navigational issues and find new ideas for managing bot activity and crawl budget optimization.

Competitor Analysis

  • Traffic Analytics

Benchmark your website traffic metrics against competitors to confirm your marketing success and rebuild after a temporary decline. Inform your strategy shifts with website competitor analysis.

  • Organic Research

Discover your organic search competitors and find opportunities to compete against them. Learn the value of the exact keywords they are ranking for and highlight the gaps that even your rivals overlook.

  • Advertising Research

Highlight your advantages over the competition in paid search. Capitalize on knowledge of the advertising landscape and detailed analysis of competitors’ ads with the help of Semrush software.

  • Brand Monitoring

Facilitate the work of brand managers and the PR team — track online mentions of your rivals’ or your own brand name and products. Keep control of your reputation with online competitor analysis.

  • Social Media Tracker

Address your competitors’ social media under a comprehensive digital analysis. Keep tabs on your audience’s preferences and discover new means of increasing engagement.

Content Marketing

  • Topic Research

Discover dozens of content ideas to create engaging content that resonates with your audience. Find popular topics, headlines, and questions asked online to draw up a successful traffic-driving editorial plan.

  • Marketing Calendar

Manage content strategies, plan editorial calendars, and collaborate with your team. Be on track with all your content marketing activities at every level, from a campaign to each of your colleagues' tasks.

  • SEO Content Template

Generate a custom brief for SEO-friendly content in a few clicks that will drive organic traffic to your website. Get actionable recommendations based on your top 10 rivals in Google that target your keywords.

  • SEO Writing Assistant

Check your SEO score and originality, improve your readability, and adjust the tone of voice to write an exceptional piece of content. Get actionable tips in your Google Docs or WordPress account on the go.

  • Brand Monitoring

Find the most relevant platforms for content distribution, spot industry influencers, and evaluate potential reach. Track your and your competitors’ brand mentions online, including forums and social networks.

  • Post Tracking

Measure the performance of your external publications or your competitors’ articles. Track social engagement, backlink count, referral traffic coming to your website, and keyword daily rankings of your content.

  • Content Audit

Analyze your content assets to discover your top articles and identify which ones require an update. Customize your content audit based on real-time metrics from Semrush, Google Analytics, and Search Console.

Local SEO

  • Listing Management

Get your business data automatically distributed to the most authoritative directories. Follow your local ranking progress on a ZIP code level and monitor reviews in multiple directories.

  • Position Tracking

Track your daily online performance with the Position Tracking tool. Monitor any keywords and device types, keep an eye on the domains of your competitors and follow your search engine performance on a ZIP code level and in local packs.

  • On-Page SEO Checker

Improve your search rankings by analyzing your competitor's strategies and trends in your industry. Prioritize comprehensive to-dos to make the most impact in no time.

  • Social Media Toolkit

Enhance your social media performance! Post and schedule updates on your online channels, including Google My Business, from one place.

Rank Tracking

  • Position Tracking

Track any keywords, domains, and competitors on Google. Our tool makes it easy to track your campaign progress, spot and fix cannibalization, and optimize your targeting efforts based on the most accurate data, updated daily.

  • Sensor

Track the volatility of Google’s and Baidu’s SERPs based on daily changes in rankings. Monitor signs that could indicate an update to Google’s algorithm, and follow which industries are changing more than others.

  • Ranks

Research the domains with the most organic visibility in various global markets. Discover domains with the most paid keywords, paid traffic, and estimated paid traffic budget and pull the data for any of our regional databases.

Social Media Management

  • Social Media Poster

Schedule posts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business within seconds and track their performance. Turn your scheduling routine into a pleasant ritual with our time-saving features.

  • Social Media Ads

Create, launch, manage and optimize ads on placements within the Facebook family with the Social Media Ads tool. See your low-performing ads and get recommendations on how to improve them.

Link Building

  • Backlink Audit Tool

Monitor your backlink profile’s quality in full detail: benefit from our streamlined workflow to detoxify and strengthen your backlink profile.

  • Backlink Analytics

Create, launch, manage and optimize ads on placements within the Facebook family with the Social Media Ads tool. See your low-performing ads and get recommendations on how to improve them.

  • Backlink Gap

Visualize and track competing backlink profiles. Get you actionable insights on link building and outreach.

  • Bulk Backlink Analysis

Upscale your backlink building prospects and analyze your actual progress against a wide range of competitors. With more backlink opportunities, you can expand your presence within your niche.

  • Link Building Tool

Run and automate consistent outreach campaigns and acquire more backlinks.

Competitor SEO Analysis

  • Organic Research

Just enter your competitor’s domain name to start seeing insights! Use simple filters and movement between reports all about your competitor’s organic search rankings and position changes.

  • Keyword Gap

Compare up to five competitors side by side and find the gaps in keyword strategies that you can start to target with your site.

  • Backlink Analytics

Enter your competitor’s site and see all of their backlinks. Find their top referring domains, apply filters to find specific sites, and even pinpoint their most recently acquired and lost backlinks - tons of ways to find new backlink opportunities for your own site.

  • Backlink Gap

Compare up to five competitors in terms of backlink profiles to see who links to your competitors but not you. A quick and simple way to find tons of relevant link-building opportunities in your niche.

  • My Reports

Build beautiful PDF reports quickly and easily with drag-and-drop Semrush widgets and plenty of formatting features. Once you gather all of the intelligence on your competitors, put it together into a perfect PDF to finalize your competitive analysis and share it with your team and/or client.

Content Creation And Distribution

  • Topic Research

Get hundreds of content ideas in a few clicks based on a rough topic and your location. Discover your top rivals’ headlines and your audience's questions to create quality content for your target readership.

  • Content Marketplace

Just indicate a topic and get traffic-driving blog posts from professional authors. We will find a copywriter for your particular needs to create unique сontent, and will also optimize it on request.

  • Social Media Poster

Share your content across your social media channels, schedule your posts and analyze their performance. Insert gifs, emojis, and other visuals to make your social content more engaging for your audience.

Content Optimization

  • SEO Content Template

Get a brief with actionable recommendations on creating winning content. The tips are based on your target keywords and top 10 rivals ranking for these keywords, allowing you to apply their best practices.

  • SEO Writing Assistant

Ensure your text is unique and search optimized in a few clicks, right in your Google Docs or WordPress account. Improve your copy’s readability and adjust the tone of voice according to your content strategy.

ontent Marketing Analytics

  • Content Audit

Audit your content assets and automatically break them down into sets for further improvement. Find pieces that need to be updated, rewritten or deleted using Google Analytics, Search Console, and Semrush data.

  • Post Tracking

Measure the performance of your external publications or your competitors’ articles. Track social engagement, backlink count, referral traffic coming to your website, and keyword daily rankings of your content.

Market Analysis

  • Market Explorer

Establish the positions on the market with Semrush Growth Quadrant. Discover market size and potential, the key players, their online market share and traffic generation strategies in Semrush Market Explorer reports.

  • Traffic Analytics

Conduct a comparative analysis of market players’ online performance and trends. Analyze your target market customers' demand and interests, geo-distribution, their traffic journey to level up your communication and media strategies.

Paid Advertising

  • Keyword Magic Tool

Get access to the largest keyword database on the market. Uncover billions of related terms and phrases, spot niche topics, and find question keywords to build the best keyword list for your PPC campaign.

  • Advertising Research

Analyze your competitors’ ad strategies. See keywords they are bidding on. View ad copy examples from the industry leaders and see what months of the year they were run. Discover new advertisers in Google Ads.

  • Display Advertising

Explore your competitors’ GDN strategies. Analyze their ad texts and banners. Spot new publishers to pick up high-performing placements for your ads. Discover what audiences your competitors are targeting.

  • PLA Advertising

Analyze the performance of other Google Shopping advertisers. Discover search queries that trigger their PLAs to appear and their positioning. Explore your competitors’ most successful ads in detail.

Competitor PR Monitoring

  • Brand Monitoring

Scan social and traditional online media for your competitors’ mentions. List the topics that encourage organic sharing among the target audience. Find relevant backlink providers and influencers to support your brand reputation.

  • Post Tracking

Measure the effectiveness of any external publication with Semrush’s competitor tracking software. Broaden your PR impact based on digital monitoring.

  • Social Media Tracker

Analyze your competitors’ content and user activity on social media to gather insights and creative ideas for your own campaigns. Speed up the process with Semrush’s monitoring tool.

PPC Keyword Research

  • Keyword Magic Tool

The Keyword Magic Tool provides you with the largest keyword database on the market. Find niche topics, spot semantically related long-tail keywords, and build a paid keyword list for your PPC campaign.

  • Keyword Manager

The tool allows you to conduct a deep analysis of up to 1,000 keywords at a time. Get fresh metrics, save your findings, and send your favorite keywords to other Semrush tools.

  • Keyword Gap

Find new keywords by analyzing your competitors. Compare up to five domains side by side. Spot common paid keywords you and your rivals are ranking for and compare websites’ positions in search results for each term.

  • PPC Keyword Tool

Optimize your PPC campaign with the PPC Keyword Tool. Organize keywords at the campaign and ad group level, set negatives, search local volume and CPC data (down to city level) and build a master keyword list.

Website Monetization

  • Display Advertising

With the Display Advertising reports, you can analyze your successful competitors from every angle, like ad placements, the top interests of their audience, the devices their visitors come from, and much more.

  • On-Page SEO Checker

The tool provides you with the exact action points needed to improve your website. The recommendations are based on the analysis of your competitors (those in Google's Top 10 results) and your own site.

  • SEO Writing Assistant

This intuitive tool subtly provides you with optimization ideas for your text just as you're bringing it to life. Get recommendations about readability, words to use, title, word count, and tone of voice.

Subscription Plans

  • Semrush Pro

For freelancers, startups, and in-house marketers with a limited budget

Run your SEO, PPC, and SMM projects with 40+ advanced tools.

Know your competitors’ traffic sources, rankings, social media results & more.

Read-only sharing access.

  • Semrush Guru

For SMB and growing marketing agencies

All the Pro features plus:

Content Marketing Platform

Historical Data

Extended limits

Google Data Studio Integration

  • Semrush Business

For agencies, E-commerce projects, and businesses with an extensive web presence

All the Guru features plus:

API access

Extended limits and sharing options

Google Data Studio Integration

Share of Voice metric


Semrush Pro

16% Discount on Annual Plan
Save $240

$119.95/mo $99.95/mo
Semrush Guru

16% Discount on Annual Plan
Save $459.96

$229.95/mo $191.62/mo
Semrush Business

16% Discount on Annual Plan
Save $900

$449.95/mo $374.95/mo

Semrush Pros & Cons

Semrush: Pros

  • Ton of tools
  • Well-established
  • Used by major brands
  • Outstanding customer support
  • Various plans

Semrush: Cons

  • Confusing at times if you have no SEO experience
  • Pricing can be expensive for some
  • Only provides results for one search engine (Google)

Semrush Review: Verdict

Semrush is an absolute wonder for anyone wanting to work on a website's SEO.

The set of tools available is truly remarkable, Semrush has been improving as each year goes by and there's no reason to believe the improvements will stop anytime soon.

Founded in 2008, Semrush has become the go-to for SEO specialists and beginners alike, that being said, we must point out that if you're a complete beginner you should probably familiarize yourself with SEO before getting a Semrush subscription as all the features may become overwhelming for those who have no previous knowledge of SEO.

The pricing is great for everything that you get with your subscription, however, it would be great to see a cheaper subscription with fewer features for beginners to familiarize themselves with SEO before diving into all the available features.

We must point out that you can always sign up for a Semrush free trial and try it before committing to signing up for a paid subscription.

After our Semrush review, we can say with certainty that Semrush is very likely the best available option for SEO management.

If you'd like to get a Semrush free trial or save 16% on your subscription, follow the link below!


Semrush Review 5
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I'm a filmmaker with extensive training in multiple sectors of content creation whose films have been shown all over the world. I have also served as a speaker and jury member in multiple events. Nonetheless, in recent years, I became extremely disappointed with the course of the art world in general, and as consequence, I've developed an interest in topics I believed would become crucial for the future, namely, cybersecurity, self-education, web design, and investing in various assets, such as cryptocurrencies. All those events have driven me to launch RushRadar.